Tag | Social Networking
LinkedIn suddenly appear to have found their thinking caps with new updates seemingly arriving on a weekly basis! Which is GREAT news for those people who are active on LinkedIn. The latest addition to their development is the New LinkedIn Profile design.
LinkedIn have three core strategies in mind when they are redeveloping their platform:
For anyone who has been using LinkedIn for the last few years, that word “simplify” will mean an awful lot.
LinkedIn has been full of some fantastic features, ways to showcase how good you and your business are, ways to meet new connections, and ways to share your own industry knowledge. The problem has always been that it has been so bloomin’ confusing to do so!!
With the launch of the new profile design, things could be about to become MUCH easier to edit, build and discover your profile and LinkedIn relationships.
LinkedIn have built the editing of your profile from scratch – in the past there were just so many different editing routes into your profile that it just became confusing.
Their redesign is aimed to fulfil three requirements:
- Enable Simplified Editing
- Build Relationships
- Offer Rich Insights
Enable Simplified Editing
There will now be an option to enable you to add industry or profession specific sections to your profile such as:
- Test Scores
Things that until now would be tucked away in a profile summary (and simply lost in a mountain of text).
You will also be able to see how “complete” your profile is, with the 100% bar replaced with a sexier completion score that doesn’t give you a percentage, but does give you a visual – “the complete circle” and a handy completion compliment “All-Star!”
One rather Google Circles-esque addition to your profile is the section showing you how you are connected to your LinkedIn network. This helps you to understand your network “reach”, as well as answering the question – What is it that you share “most” with your connections?
This could be:
- A company you are working / have worked for.
- A school, college or university you have both attended.
- Simply your location (awesome for building local relationships)
- The industries you are in
Having these additional insights will allow you to understand better the relationship you have with people, and hopefully, how you can improve on that relationship.
Offer Rich Insights
The everyday element of LinkedIn’s strategy has seen “recent activity” becoming much more prominent in the LinkedIn profile pages. All recent activity will be posted at the top of people’s profile pages.
For many, LinkedIn isn’t a “daily” visit in the same way as people use Twitter & Facebook. However by adding more rich snippets of information, and making them more prominent, it is LinkedIn’s intention to try to get more eyes on their platform more often.
What we have found with LinkedIn is that it is very much “business” information that tends to get “shared” and this can be a very powerful way of getting on to the radar of people within a particular industry.
We are LOVING the updated direction that LinkedIn are taking, with recent(ish) updates such as LinkedIn today, Company Page redesigns and Endorsements, we can see this becoming an ever more active social network that business owners will want to get their teeth into. Nobody on LinkedIn is here to play games, or share their family photos. It is very much about business, and is probably the best online representation of an actual business networking meeting.
The people who put the most effort into LinkedIn are the people who tend to get the most out of LinkedIn.
What are your thoughts? Please feel free to comment below.
I have looking into Pinterest more and more this month and have been extremely surprised at the level of engagement I am finding from this new(ish) Social Media Platform.
Let me share a few (basic) statistics I have found so far (especially when I am comparing this to Twitter) – first up is my Google Analytics Data for visits to my website:
I was surprised to see as much traffic to my website from Pinterest (yes I know it is low traffic numbers, thanks for pointing it out!). As you can see it is the 3rd highest source of traffic to my website – way ahead of Twitter & LinkedIn.
What is even more surprising (and what caused me to write a brief blog post about it) is that when you line my profile stats up on Pinterest vs. Twitter – there is NO comparison:
Imagine if I had the same number of followers on Pinterest as I had on Twitter? I have read many blog posts about how Pinterest is driving much more traffic to people’s websites than Twitter, LinkedIn & Google+ and the data I am seeing in the “early days” certainly backs up this theory.
But as we know, traffic could be seen as vanity and conversions should be seen as sanity – and when I finally look at my own “conversions” over the same period then we see an old favourite making an appearance:
So there you have it (and I am slightly tongue in cheek with this as the data wouldn’t warrant proof) but Pinterest HAS driven more traffic to my website than the other Social Media Platforms, AND LinkedIN HAS provided me with more “referral” traffic (something that many blogs have also been written about).
I will be certain to keep an eye on this traffic, especially if I can grow my Pinterest network.
What experiences and results have you found? Please leave you comments below.
My favorite blog posts are the one’s I can reuse in a fraction of a second, yet prove to be REALLY, REALLY useful!!
Below is a Facebook Timeline For Business “Cheat Sheet” – please share if you like it
Facebook Page Timeline Design Cheat Sheet
It looks like Twitter have added extra functionality to their twitter stream. At the moment it isn’t showing up for everyone (apparently) however as you can see from the screenshot below, it now allows you to see a conversation as a whole in the stream (rather than opening to the right hand side of the stream).
It also appears that they are using the same visual display to show who retweeted your posts – which again was even more of a pain to monitor (you had to look to the right and scroll down to see the avatars of the people who had retweeted your story).
In my opinion, this is a really good addition to the twitter website that now allows you to grab conversations and see them in a less “clunky” manner. I particularly like the retweeted tweets layout as this makes it much easier to thank people for sharing your message.
What do you think? Good? Bad? Indifferent? What else does Twitter need to do on the website itself to improve functionality?
Please leave your comments below.
Google have announced today (finally!) their latest (first?) attempt at getting a foothold in the Social Networking arena, and it would appear they have Facebook firmly in their sights.
For more information read the Original Detailed Blog From HubSpot
But in summary it would appear to offer very different functionality:
- Firstly it contains “Circles” – (something I blogged about a while back when I was speculating on their entrance into the Social Networking Marketing) – this is the foundation of Google+, whereby it allows you to categorise your friends into different “groups” of friends. When you think about how you have your friends at the moment (e.g. on Facebook) – everyone just sits there…as a friend. No shared interests, no shared locations. At the most of facebook you might join a group, but this doesn’t really “categorise” your friends. Even on Twitter, the most you can do with people you follow is to put them into “lists” and listen. That’s it! Circles+ allows you place friends into groups – for example football mad, family, geeks etc.
- Secondly, Google+ Sparks - create a “spark” (i.e. a subject) and Google will collect information for you on this relevant topic and pull this through to your “spark”.
- Thirdly, A Separate Video & Photo section - allowing users to edit images, create photo effects and share this info with their friends (not sure about this to be honest, but I suppose we will wait and see!). There will also be “hangouts” which will allow people to video chat (in groups) which sounds like a good idea.
Unfortunately for us mere mortals this is still in beta – and invites would appear to be hard to come by (heck you can’t even join the waiting list the last time I clicked!!).
So what do people think – does this sound exciting or just another platform to get your head around?