Tag | PPC Marketing
Another “by 2015″ Google prediction is the emergence of six new measuring metrics to determine the success of advertising campaigns. Each will become vital the success of a campaign.
- Video Views.
- Website Traffic as a direct result of advertising campaign.
- Sentiment Analysis – measuring viral influence.
- Sentiment Analysis – measuring social chatter about brand throughout the internet.
- Foot traffic measurement into a store through geo-based technology.