Tag | Google
Thanks to the fantastic people at Lunametrics (and a hat tip to Mark at Status Social for bringing this to our attention), here is everything you need to know about image sizes across all the main social media platforms – this is a handy guide so that you can plan prior to putting your profiles together.
Please feel free to share the love of this infographic!
To generate the new code simply log into your Google Analytics account, click ADMIN, and then navigate to the tracking tab.
Here you will see your existing Google Analytics code, with two “tick” boxes to the right hand side. Tick the Double Click box to generate the new code and ask your developer to replace your existing code with this one. Ensure that the code is placed in the correct part of your web pages i.e. immediately before the tag.
Without these changes being made to your existing Google Analytics code you won’t be able to do the next part – Google Remarketing.
Google Remarketing Code IN Google Analytics
Previously for those sites already using Google Remarketing, it could be a “little bit of a pain” to add tracking code to the appropriate sections of your website. It wasn’t difficult, but each code had to be generated in Google AdWords, emailed across to your web developer, who would add it to the pages you wanted to track and remarket to.
Well NO MORE!
With the new Double Click code it is now possible to set up ALL your remarketing code from within Google Analytics, and then use these lists to remarket your offer / promotion / event / brand etc to.
The various options of the remarketing lists include:
Site Wide Remarketing List
Now, instead of pestering your web developer, the code will automatically be added to the Double Click tracking code on your website. You are able to choose a list name and a cookie length (how long you would like for the “anonymous” cookie to remain active on the users browser). This can range from 1 day through to 540 days.
Page Specific Remarketing List
Where this gets VERY interesting is that (for example), if you were the owner of an ecommerce site, you might want different remarketing codes on different branded product pages. This would then allow you to “remarket” to specific people who you KNOW have looked at your branded “item” page and not bought. Often people “browse” before they buy, and remarketing provides web owners the opportunity to remarket to the 95%+ web visitors who don’t complete a purchase.
Without getting too technical, anyone familiar with Regular Expression codes would also be able to enter these at this point to generate a specific remarketing audience.
Completed Goal Remarketing List
Any goal you set up in Google Analytics will show in this part of the remarketing code set up. This could be URL goals (such as thank you pages after an enquiry has been made), a download goal (such as a download page people have reached), or a completed purchase goal on E-Commerce websites.
These have now given you a much more specific audience to target as you already know these people have performed a “positive action” on your website. They still might only be making an enquiry at this stage and therefore “remarketing” to these people might just keep you in mind over your competitors who they have also asked to quote for their custom.
There is also a final option whereby you can set up a remarketing list based on Visitor segmentation. This could include custom filters such as people who spent over £100 and who are from France. Alternatively you might want to create custom filters and create a list of people who followed a specific process through your website e.g. home page > product page > shopping cart page > checkout page.
4 Quick Google Remarketing Ideas
- Target people who abandoned your shopping cart. One of the most frustrating issues any e-commerce owner comes across is the dreaded “abandoned” cart. Nothing makes them pull their hair out like a “customer” that doesn’t complete the purchase. This could be down to trust, the customer not being ready to “buy, or them just using the cart to “add” items together and create a wishlist they can come back to at a later date. Having a remarketing list (or several with different cookie lengths) will allow the web owner to remarket specific messages to these people. For example, adverts showing positive signs of trust such as “accredited <industry> seller or snippets of client testimonials. Alternatively, you might have added several cookies with different expiration lengths (e.g. 7 days, 14 days, 30 days) which you can then combine and send out a different message. E.G. Remarket a discount code to people who have the 14 day cookie but exclude those with a 7 day cookie.
- Promote Your Events - If you have regular events, or have a hotel / restaurant website, creating a 540 day remarketing list can be a great way to generate interest in any future events you might run. For example, hotels & restaurants often have valentine’s day meals, mother’s day & father’s day meals, Easter Sunday meals, summer barbecues, Halloween / bonfire nights specials, Christmas party nights & festive meals such as Christmas eve, Christmas day, boxing day and new years eve. Throughout the year they may also have wedding fayres and other events. Creating display ads gives them the opportunity to maximise the advertising for these events by targeting every visitor that has been to their website over the last 18 months. They can choose to pay per click or pay per 1000 impressions, therefore they can get huge exposure for very little cost.
- Target people who looked at a product page. People often like to browse around several websites before buying a product or making an enquiry about a service. Depending on the product or service there may also be a lead time before they make their decision. Remarketing specifically to people who have visited a page with a very specific Ad related to that page, can be a great way to convert them into a client.
- Target people who looked at a specific page AND THEN looked at your customer testimonials page. Using the visitor segmentation section of the remarketing list creation, you could target people looking at your product / services page who then go on to look at your testimonial page. By looking at the testimonial page, this is sending a signal to you that they may be doing more than “just browsing”. Remarketing a specfic message to these visitors could get them to convert to a customer quicker.
There are many more ways to get very creative with your remarketing lists, and combining lists together can give you very specific targets. Using more advanced Google Analytics options such as User Defined Variables, you could also create campaigns around people who bought specific items and remarketing other items that relate to that product.
Please let us know if you have had success with your Google Remarketing campaigns as we love a good case study!
Why is this needed?
With the initial release (and continual update) of the algorithm change code named “Google Penguin“, websites with links that came into their website from other “non relevant” websites, usually with a specific “Anchor Text“, suddenly found their Google rankings were beginning to suffer. In some cases the web owners were receiving warning messages from Google regarding an un-natural link profile.
Back links have long been an essential part of the Google Algorithm, with Google itself initially nicknamed “back rub” as a result of its reliance on the trust it placed on the links pointing to a website. When this was “realised” by web developers and the search engine optimization community, people would actively build 1000′s of links into their website with little regard as to where the link was coming from.
Websites offered “add your url” services and made the process easy for even the most untrained web owner. People disregarded whether the link would be of value to THAT website visitor and simply added their URL with an anchor text they wanted their website (or a particular page) to rank for.
Other website owners used services that would “comment spam” or “article spin” – these services would MASS produce spam comments which would be placed on any blog that would allow them. Often the user name or content within the spam comment would point back to the users website. Articles could be written once and then “spun” – meaning the article would be automatically re-written 1000′s of times and sent to article directories.
Suddenly, web owners were able to “manipulate” the search positions in Google by getting seen through stronger “back link” signals than previously.
As you can imagine, this has been a particular bug bear of Google (and those web owners who didn’t participate in these practices) – hence the Penguin algorithm launch.
Therefore, as with almost everything in Google Webmaster Tools (to us, one of the best signals as to what Google is deeming “important” to your website and therefore your Google ranking), the ability to remove links that have no relevance to your website is vitally important. This could also be a response to a rather worrying appearance of “Negative SEO” tactics, which whilst Google has never admitted could be a problem, most certainly has been viewed with alarm by the SEO community.
Should you just start using this from the beginning?
In a word no. You should exhaust all channels of having the link removed from the website(s) first. This means trying to contact the webmaster or web owner and politely asking if they will remove your link. We have done this for clients in the past (who have come to us because their SEO rankings had dropped) and have had mixed results, so this additional tool is a welcome change.
How do I know which links are “spammy”?
Ask yourself these questions:
- Does the link add value to the website that it is currently sat on? If your link is on page 5 of 100 all called “links 1, links 2 etc” then is this REALLY adding value to that website’s visitors?
- Is the website your link appears on RELEVANT to your own website? What is the point in a link about “football boots” appearing on a website that is about “cloud computing”? Answer – none.
- Is the website you appear on called “better search engine listing .com” or “page rank booster .com”? The website name can often be the most obvious indicator that the site is simply not relevant to either you, your business or to anyone!
- Is the website in your native language? It might seem obvious, however when people have used external link building companies, they do so without knowing where these links will be built from. Having an english website, with an english entry (link or spam) and an english anchor text, on a Russian, Polish, Chinese etc. website is an instant indicator that your site isn’t relevant to that web community.
How do I use the tool?
Matt Cutts describes it much better than we can in the video above and to be honest the facility isn’t appearing in our Google Webmaster Toolkit at this very moment. We do expect this to be added shortly (hopefully!”).
He also mentions that this absolutely shouldn’t be your first stage of removing links, it should be the last.
We were also going to do a do’s and don’ts list but Portent did one (and it’s much better than we could do!).
- There are now over 250 Million people who have upgraded to Google+
- 150 Million of these are ACTIVE monthly users.
- 50% of Google+ users sign in on a daily basis.
- Of the users that do sign in, more use Google+ via a mobile device than a desktop PC.
- Google+ for Tablets has been announced (at last!).
- Launching soon on the iPad – thankfully we can get rid of the awful iPhone app that runs on the iPad – YUCK!
- Google+ Events is launched – this was spotted “in the wild” a few weeks ago and has now officially launched – some cool features include:
- Full integration with your Google Calendar
- Invitation can be sent via events platform(?)
- Party Mode! – everyone who turns on party mode at the event will have every photo taken stored automatically to the event page in chronological order – I think this is immense.
What do you think? Are you on Google+ yet? If not get yourself across – with the recent demonstration by Google showing the Google Glasses project and a live sky diving hangout (yes really!) – Google seems to have found it’s mojo again.
Please leave your comments below.
Just released by Google at the 2012 Developers I/O conference – here is a team wearing the Google Glasses and projecting their skydive as a live hangout – just AWESOME