Google Caffeine and Website Speed

By Liam Lally 23rd December 2009 Blog & 3 more

With the imminent launch of the project Google caffeine – Google’s new search algorithym which is said to be twice as fast as the current search algorithym, your website loading speed could have a dramatic effect on your search engine rankings. Certainly Matt Cutts from Google suggested Google will be looking far more closely at this in the new year. So what can you do to make your website perform as quickly as possible? Our top 5 tips would be:

Choose a great web hosting service with no downtime (or as little downtime as possible).
Try to have as little javascript on the actual web page itself, ideally place the javascript all into one file and compress this file – this will enable the web page to load quicker.
In the same vain as the javascript, try to place all your CSS files in the same files and compress these in the same manner as the javascript files.
If you website has to use images, try to compress these files as small as possible, otherwise image overload could seriously slow down your website speed.
Try to remove any unnecessary coding from the actual web page itself. If you have Google Analytics installed (or other analytics / tracking software), place this at the end of the web page coding (just before the </body> tag), rather than at the beginning of the coding.

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Testimonials

We have known Liam since 2009 and his knowledge and guidance with respect to Internet Marketing and the use of Google is second to none. In addition, the depth of research and detail that he employs to give the best results and advice are usually not reflected in the costs associated with this expanding business area. We would have no hesitation in recommending Liam and Zaddles knowledge and services to anyone serious about improving their business sales and exposure through an Internet presence
Mike Warden - Flexicomms

We employ Liam to devise and assist in developing our new website and ad words campaign. Without fail he has provided us with a level of service and support which exceeds our expectations and he's an all round good bloke as well. I can't recommend him highly enough.
David Allen - Allen Signs

Liam's knowledge and expertise in the field of Internet Marketing, Google Search Engine Optimisation, Google Adwords and Social Media is evident for everyone to see. We invited Liam to discuss the possibility of including SEO within our current website update. He spent a lot of time understanding our business and the products and services we provide and went away to produce a proposal. His attention to detail and commitment to offer the highest level of service meant that Liam spent several days researching the opportunities for Allen Signs. The proposal he provided was excellent, clearly explaining the research he had undertaken with accurate figures of potential search details. With such a comprehensive proposal it was decided to hire the services of Liam and Zaddle Internet Marketing. Since we have worked together on the project Liam has shown that his undoubted ability to produce is matched by a very friendly and personal service, often going above and beyond to help with this project and others. I would not hesitate to recommend Liam to anyone interested in improving there online marketing and having referred his services already the feedback received mirrors the service we have been provided, reinforcing his status as a Google Specialist.
Glen Merryweather - Allen Signs

I asked Liam to do some search engine optimisation on my website and following his recommendations, my ranking improved considerably to the point where I appeared on the first page of Google. I also invited Liam to be invloved in the design and planning of my new website and the research he has done into search phrases has had a considerable impact on the way the site was constructed and I am pleased to say it is performing well. Liam has a great depth of knowledge and will always research key words and phrases to see if they are worth optimising and his honesty and integrity in this respect are outstanding. Liam is also very personable and I felt he really tried to understand my business before making any suggestions. In short, I would have no hesitation in recommending Liam Lally and Zaddle Internet Marketing to any friends or colleagues.
Ted Sidebottom - TPS Office Furniture

Liam has delivered 3 excellent workshops to employees of Bassetlaw District Council and also to local business owners/managers as part of our business support programme. He is an expert in social networking, search engine optimisation and google adwords and has the rare ability to make the most technical subjects understandable at all levels. Delegates have always left his workshops very much the wiser and enthused to use the knowledge to develop their businesses. We will use Liam's services in future programmes and have recommended him to other training providers.
Steve Walker - Retford Enterprise Centre