Zaddle Internet Marketing

A good overview of SEO

Liam Lally — Wed, 01 Feb 2012 07:40:39 +0000

Below is a great overview of many things that should be considered when looking at the optimisation of your website:

Twitter Adds New “Open” Functionality

Liam Lally — Tue, 18 Oct 2011 14:16:22 +0000

It looks like Twitter have added extra functionality to their twitter stream. At the moment it isn’t showing up for everyone (apparently) however as you can see from the screenshot below, it now allows you to see a conversation as a whole in the stream (rather than opening to the right hand side of the stream).

New Twitter Open Function

It also appears that they are using the same visual display to show who retweeted your posts – which again was even more of a pain to monitor (you had to look to the right and scroll down to see the avatars of the people who had retweeted your story).

New layout for retweeted tweets

In my opinion, this is a really good addition to the twitter website that now allows you to grab conversations and see them in a less “clunky” manner. I particularly like the retweeted tweets layout as this makes it much easier to thank people for sharing your message.

What do you think? Good? Bad? Indifferent? What else does Twitter need to do on the website itself to improve functionality?

Please leave your comments below.

Clear Google AdWords Explanation

Liam Lally — Thu, 13 Oct 2011 12:09:32 +0000

Thanks to twitter (and people I follow on Twitter) – this is a fantastic infographic which explains Google AdWords far better than I could

Infographic by Pulpmedia Online Marketing

Throw in a bit more about Google Remarketing and Mobile Marketing and that would be ALL of Google AdWords in a nutshell. Great work by the guys at Pulp Media.

Google Analytics Premium Launches

Liam Lally — Thu, 29 Sep 2011 20:07:30 +0000

Google launched a premium paid for version of it’s extremely popular Google Analytics today, but before you start going to fetch the pitchforks and loudly claiming that Google were “always going to charge” for this service – it is aimed squarely at large enterprises – it would have to be, as a price tag of £90,000 per annum is probably a stretch for many business budgets.

The new features include the ability to track up to 1 BILLION web hits per month (current limit on “free” Google Analytics is 10 Million – I have a while to go before that worries me!).

There are also more advanced segments available – 50 (from the current 5 on offer normally).

For those who have Google Analytics but don’t really use it – you really are missing a trick as it can help you make genuine informed decision regarding your website, the traffic it receives and what exactly converts into business. Why else would they launch a version worth £90,000 per annum?

Simple – because enterprises using it to it’s full potential (and now backed with a Google Analytics help department) know just how valuable (and crucial) it is to understand your website (and understand what marketing is driving converting traffic through your doors).

Why Hire A Google AdWords Certified Partner?

Liam Lally — Thu, 01 Sep 2011 22:15:41 +0000

I was looking at the results of a clients Google AdWords campaign for this year and thought the graph below probably summed up the value of a Google AdWords certified partner better than anything else I could say:

Google AdWords Results Graph

As with most companies using Google AdWords, the top two spots in the Google AdWords listings is always the target. The theory being that more people will click the top two spots compared to the other positions.

This is true, the click through rate for the top two positions IS higher, however when you take into consideration the cost, the number of conversions and the cost of those conversions then a different strategy is often much better.

As you will see from the graph above, we finally convinced the client that top position wasn’t the best place to be, and finally (guess when!) we were able to completely revamp the entire campaign to exactly how we wanted it to be.

As a result we:

Reduced the total monthly cost by over 66%.
Increased the total number of conversions.
Reduced the cost per conversion significantly.
We have saved this client over £2000 per month since March, and yet we have INCREASED the number of clicks to their website.

We also introduced a mobile targeted campaign, an image AdWords campaign and a Google Remarketing campaign.

Just thought I would share this with you as I do enjoy being right

PS The spike in cost at the end of the graph (31st August 2011) is the start of the Google Remarketing campaign – will let you know how this turns out, but the client has over 20,000 people to start advertising their services & offers to throughout the rest of the year!