Google Adwords Masterclass Course

Google Adwords Masterclass Courses are available throughout the UK. Each Google Adwords course has a maximum of 15 places for individuals or businesses wishing to start a Google Adwords campaign or wanting to get more from their existing Adwords course they run through Google.

Pay Per Click Advertising is one of the most effective forms of online advertising (or any advertising for that matter!). Many times we have people coming to us who have all made the same mistakes – wrong keywords, wrong bid amounts, wrong budgets etc.

Topics covered include:

  • Pay Per Click Introduction - the difference between PPC and Natural Search Results
  • Pay Per Click – what is it? How much is it worth?
  • Identifying Key Phrases – 3 sources – Internal Data, Competitor Data, Online Keyword Research
  • Research – How many Adwords are competing? How many people are looking for your products? How much will it cost to bid on your products? What is being said in the Adwords already listed? Which Adwords are good and which are not so good?
  • Planning & Structuring Google Adwords Campaigns – Correct Set up to campaigns and Ad Groups, Cost Effective Campaigns
  • Setting Bid Prices & Ongoing Management - Bid Strategies, Optimum Return on Investment (ROI)
  • Tracking & Monitoring – Set Up Tracking & Reporting, Statistics & Analytics review, Improving ROI
  • Varying Your Google AdWords – Incorporating Mobile Ads, Image Ads and Video Ads into your Google AdWords Campaigns.
  • Google Image Ads - Increase the number of people viewing your brand. We also show you how to build your own image AdWords.

You or your delegates will go back to your business with great techniques and tips for management and optimisation of your Google Adwords Campaign