Archive | Social Media
Move over Gangnam Style, there is a new kid on the block (remember them!).
In the last 17 days a new Internet Meme has been created by five teenagers in Queensland, Australia called The Harlem Shake.
The basic premise appears to be:
- One person dances to the first 15 seconds of the song (usually wearing a helmet or mask – but not always).
- Everyone else in shot goes about their days work or business.
- At about 15 seconds the bass drops and then….
- Crowd goes mad, mad props, loss of clothes, crazy outfits and awesome dance moves ensue.
There have been over 40,000 Harlem Shake videos uploaded to YouTube already (within 17 days!), and views of these videos has already surpassed over 200 MILLION views – this is massively more than Gangnam Style picked up when it was first released.
What is interesting is that it is the first real “crowd sourced” video to significantly drive sales of a song, with the Harlem Shake reaching #1 in the US iTunes charts and #2 in the UK & Australian iTunes Charts.
We hope you enjoy the collection we found!
The first video is the original by Filthy Frank
The second video is by The Sunny Coast Skate who were the first to create this internet meme.
Then the US Marines, Navy & Airforce all got in on the craze!
The US Marines
Another set of soldiers – Norwegian??
And even our own British Army
The Harlem Shake then spread to offices all across the world…
The Office of Break.com
The Fixed Fabric Corporation (We think!)
And Riot Games
Not to be out done, news rooms from around the world got involved..
including KSLA News
A news room from Kosovo
And various Fox News shows..
This spread to sports teams and competitions
UGA Dive Team
and the Georgia American Football Team
The Florida Gators
Professional MMA fighters
Our very own Lincoln Rugby Union
Even the “conservative” sport of snooker has got in on the act!
And then? Well just about everyone wanted to do their version of the Harlem Shake!!
Wilfrid Laurier University
And our very own Bishop Grosseteste University
From Fire Departments
Through to anyone with a video camera and an imagination!
In the Snow
Super Singhs shop (what a name and logo – love it)
and just simply workshops
Asian dance crews
and even puppies!
And how you can tell something is going REALLY viral is when gaming versions start to appear including
and the League of Legends
And finally – one video that shows the power of this type of viral video and how far reaching it can become is the “around the world Harlem Shake“
What we found interesting, and what pricked our interest to put this blog post together was this blog post by Mark Suster – discussing how broadcast trends are changing and how they will change even further. If you get the chance please have a read.
Well with only 17 days since this launched and another 800 million PLUS views to go before it catches Gangnam Style we are sure we will be revisiting this topic when more people get more creative with their ideas!.
Thanks to the fantastic people at Lunametrics (and a hat tip to Mark at Status Social for bringing this to our attention), here is everything you need to know about image sizes across all the main social media platforms – this is a handy guide so that you can plan prior to putting your profiles together.
Please feel free to share the love of this infographic!
Just when you think Gangnam Sytle has run out of steam you see Britney Spears, Madonna & MC Hammer getting in on the act and spawning another 10 million views on YouTube!
For those who have been helping the Mars Curiosity Rover explore the planet, Gangnam Style is a pop song by the South Korean artist Psy (real name Park Jae-sang) that went viral on YouTube and now has 787,099,603 views (at the time of typing out this blog).
However it isn’t just the mind boggling views, but the number of people, schools, universities, flash mobs, dance schools, football teams, marching bands, popstars & celebrities who have created their own “Gangnam Style” parodies & remixes.
Here is the selection of our favourite 12 videos.
1. Gangnam Style – Awesome House Lights
Here at Zaddle, we are BIG fans of crazy Christmas lights (we appreciate these are Halloween lights), so to see these synced with Gangnam style meant this video simply HAD to make our top 12 list.
2. Gangnam Ohio University Style
The longer you watch this video, the better it gets. A fantastic example of just how AWESOME you can be with a lot of practice and a little imagination. Well done to the Ohio University Marching 110 for this one.
3. Gangnam Crystal Palace Style
We can’t quite put our finger on the reason why we LOVED this video from (we assume) the Crystal Palace Cheerleaders? Don’t worry there is one for the ladies later on.
4. Gangnam Minecraft Style
One day someone will be able to explain to us just WHY Minecraft is so unbelievably popular, however even though it might not be our “cup of tea”, we can’t fault the amount of thought and effort that has gone into this. Well done to all those that had a hand in creating a unique take on the Gangnam Style original.
5. Gangnam Sailor Style
We told you we would have one for the ladies, and the US 22nd Company (hopefully) don’t disappoint.
6. Gangnam Tadcaster Style – Tad Gram Style
As fully fledged Yorkshire men, we had no choice but to include a Yorkshire style Gangnam Style parody. Including awesome stereotypes such as Yorkshire tea, Yorkshire puddings, flatcaps and whippets. Great lyrics!
7. Gangnam London Style
Probably the best produced video out of all the top 12 (in our opinion). Very good video parody which manages to showcase London including the London Underground, Black Cabs, The Houses of Parliament and the London Eye.
8. Gangnam Santa Style
Sorry – we couldn’t resist! It is (almost) Christmas after all.
9. Gangnam DJ Froto Style
This was our favourite remix of the Gangnam Style remixes we could find. This version includes a fantastic remix with “I’m sexy and I know it”. We’ve suggested a remix with Run DMC vs Jason Nevins to DJ Froto via YouTube – we would LOVE to here that.
10. Gangnam Gandalf Style
How topical are we? With the imminent arrival of the new Hobbit trilogy hitting our cinema screens on the 14th December we simply HAD to include Gandalf style.
11. Gangnam Hitler Style
What do you get when you mash up one of the most popular tunes of 2012, with one of the most parodied film scenes on YouTube. Simple answer – THIS. How much time do people have on their hands!!
12. Gangnam Hammer Style
A collaboration between Psy & MC Hammer at the recent American Music Awards saw the audience treated to this awesome spectacle. You have to admit that MC Hammer STILL has the moves!
PS – if you missed the original (or have never seen it) – here it is
Have you seen any other spoofs or remixes that we need to know about?
Please leave your comments below.
(We just looked at the viewing figures on the original video and they have increased by 633,810 views within ONE hour!)
LinkedIn suddenly appear to have found their thinking caps with new updates seemingly arriving on a weekly basis! Which is GREAT news for those people who are active on LinkedIn. The latest addition to their development is the New LinkedIn Profile design.
LinkedIn have three core strategies in mind when they are redeveloping their platform:
For anyone who has been using LinkedIn for the last few years, that word “simplify” will mean an awful lot.
LinkedIn has been full of some fantastic features, ways to showcase how good you and your business are, ways to meet new connections, and ways to share your own industry knowledge. The problem has always been that it has been so bloomin’ confusing to do so!!
With the launch of the new profile design, things could be about to become MUCH easier to edit, build and discover your profile and LinkedIn relationships.
LinkedIn have built the editing of your profile from scratch – in the past there were just so many different editing routes into your profile that it just became confusing.
Their redesign is aimed to fulfil three requirements:
- Enable Simplified Editing
- Build Relationships
- Offer Rich Insights
Enable Simplified Editing
There will now be an option to enable you to add industry or profession specific sections to your profile such as:
- Test Scores
Things that until now would be tucked away in a profile summary (and simply lost in a mountain of text).
You will also be able to see how “complete” your profile is, with the 100% bar replaced with a sexier completion score that doesn’t give you a percentage, but does give you a visual – “the complete circle” and a handy completion compliment “All-Star!”
One rather Google Circles-esque addition to your profile is the section showing you how you are connected to your LinkedIn network. This helps you to understand your network “reach”, as well as answering the question – What is it that you share “most” with your connections?
This could be:
- A company you are working / have worked for.
- A school, college or university you have both attended.
- Simply your location (awesome for building local relationships)
- The industries you are in
Having these additional insights will allow you to understand better the relationship you have with people, and hopefully, how you can improve on that relationship.
Offer Rich Insights
The everyday element of LinkedIn’s strategy has seen “recent activity” becoming much more prominent in the LinkedIn profile pages. All recent activity will be posted at the top of people’s profile pages.
For many, LinkedIn isn’t a “daily” visit in the same way as people use Twitter & Facebook. However by adding more rich snippets of information, and making them more prominent, it is LinkedIn’s intention to try to get more eyes on their platform more often.
What we have found with LinkedIn is that it is very much “business” information that tends to get “shared” and this can be a very powerful way of getting on to the radar of people within a particular industry.
We are LOVING the updated direction that LinkedIn are taking, with recent(ish) updates such as LinkedIn today, Company Page redesigns and Endorsements, we can see this becoming an ever more active social network that business owners will want to get their teeth into. Nobody on LinkedIn is here to play games, or share their family photos. It is very much about business, and is probably the best online representation of an actual business networking meeting.
The people who put the most effort into LinkedIn are the people who tend to get the most out of LinkedIn.
What are your thoughts? Please feel free to comment below.
After writing our blog post about the top 10 YouTube channels by video views, we were intrigued to discover which channels are the most popular in the United Kingdom.
Before we start however, we want to point out one thing – the top 10 we wrote about previously (not surprisingly) included mostly music artists. This time we decided after originally looking at the top 10 to EXCLUDE music, TV shows and to an extent “brands”. We were also tempted to leave out “gamers” but in the end felt they did deserve inclusion.
Liam’s note – Video’s 1, 2, 7, 9, 10, 17 & 18 are WELL WORTH WATCHING.
So with that in mind, we wanted to get to the “true” YouTube star channels in the UK.
Number 1 – BlueXephos YouTube Channel
Apart from featuring a doppleganger of Rand Fishkin in the video above!, the Blue Xephos channel offers game coverage in a comedic way. Produced by Yogscast founders Lewis Brindley and Simon Lane, their love of “inane banter whilst playing games”, led to them sharing their thoughts via YouTube. They currently have 11 employees.
Blue Xephos Statistics:
- Video Views – 1,402,954,824
- Channel Subscribers – 2,545,148
- Most Popular Video (views) – 13,300,434
- Number Of Videos Produced to date – 1725
- Subscriber Growth in last 24 Hours – 4425
Charlie bit my finger is the most viewed YouTube video that isn’t a professionally produced music video. The channel itself has other recordings made by Charlie & Harry’s Dad, Howard. The video above was made in May 2007 when Harry was three, and Charlie was one. The channel shows both Charlie and Harry growing up in standard family video shots.
- Video Views – 613,743,344
- Channel Subscribers – 165,157
- Most Popular Video (views) – 487,590,359
- Number Of Videos Produced to date – 46
- Subscriber Growth in last 24 Hours – 110
Number 3 – Kids TV 123
A children’s educational channel, Kids TV 123 offers videos and songs aimed at babies, toddlers and children. The channel includes popular nursery rhymes made more interesting by nicely illustrated pictures. Proof that YouTube isn’t all about gaming and funny videos, the Kids TV Channel is the first of four “educational” videos to feature in the top 18 list.
- Video Views – 587,660,344
- Channel Subscribers – 167,157
- Most Popular Video (views) – 108,994,944
- Number Of Videos Produced to date – 125
- Subscriber Growth in last 24 Hours – 1011
Number 4 – The Syndicate Project
The syndicate project is described as the UK’s solo gaming commentator. The main games that appear to be covered on the channel are Minecraft and Modern Warfare 3. Now I don’t know about you but my children are completely addicted to Minecraft and the videos produced by the syndicate project are exactly the type of videos they will sit and watch to see how they can do stuff better when playing the game. Now as a human who grew up with the Vic 20, ZX Spectrum and Commodore 64, I’ve been here from the start when it comes to “gaming” – and I’m sorry, but I just don’t “get” Minecraft!! Modern Warfare 3 on the other hand…..anyway I digress. Further proof from YouTube of just how popular online gaming is, and more importantly online gaming hints, tips, commentary and advice.
The Syndicate Project Statistics:
- Video Views – 526,859,501
- Channel Subscribers – 1,450,923
- Most Popular Video (views) – 4,303,287
- Number Of Videos Produced to date – 1741
- Subscriber Growth in last 24 Hours – 2845
Number 5 – Athene Wins
Described as the worlds most famous record breaking gamer (by himself I think), Athene is a world of warcraft player who offers advice and tips (and latest news) on many different games including World Of Warcraft, Minecraft & Diablo 3. Interestingly, out of all the top 18 channels, this one is the only channel to have suffered a negative subscriber drop in the last 24 hours.
- Video Views – 367,093,684
- Channel Subscribers – 614,845
- Most Popular Video (views) – 42,647,987
- Number Of Videos Produced to date – 1591
- Subscriber Growth in last 24 Hours – (-514)
Number 6 – Massage Video
This YouTube channel is the second of our four education videos. Offering video tuition on almost all forms of massage and body pressure. Videos have been produced to help people learn reflexology, acupressure, meditation and breathing exercises. The videos feature instructions delivered by Carlo De Paoli D.O, an Italian national living in London.
Massage Video Statistics:
- Video Views – 340,920,918
- Channel Subscribers – 32,499
- Most Popular Video (views) – 266,724,356
- Number Of Videos Produced to date – 302
- Subscriber Growth in last 24 Hours – 16
Number 7 – Diagonal UK
Diagonal UK offers a compilation of what can only be described as the weirdest “s**t” you have ever come across. Probably a good channel for finding strange but fascinating videos to shared. Their strap line is “The Other Side Of Normal”. Yep, I’d agree with that one!
- Video Views – 311,705,577
- Channel Subscribers – 89,489
- Most Popular Video (views) – 27,609,036
- Number Of Videos Produced to date – 1168
- Subscriber Growth in last 24 Hours – 70
Number 8 – Total Halibut
Another YouTube channel covering gaming commentary, this time with the moniker of “the UK’s number one variety gaming commentator”. Avoiding Minecraft videos, TotalHalibut has a first impression (of indie games) series called WTF is? The channel also offers a Q&A session each day about different gaming topics, as well as offering expo coverage.
- Video Views – 299,728,939
- Channel Subscribers – 794,199
- Most Popular Video (views) – 3,581,597
- Number Of Videos Produced to date – 1799
- Subscriber Growth in last 24 Hours – 725
Number 9 – Simon’s Cat
Simon’s Cat YouTube channel is the largest part of a much bigger social media campaign. The Facebook page has 758,287 likes. Simon’s Cat Twitter account has 76,046 followers. On Google+ Simon’s Cat has been added to circles by 7885 and been +1′d 8937 times, and finally on Pinterest, Simon’s Cat has only 16 followers, 5 Pin Boards and 39 Pins. The cat is the creation of English animator Simon Tofield, and Simon’s cat has a range of merchandise people can buy.
Simon’s Cat Statistics:
- Video Views – 289,492,950
- Channel Subscribers – 1,078,903
- Most Popular Video (views) – 37,233,128
- Number Of Videos Produced to date – 25
- Subscriber Growth in last 24 Hours – 1312
Number 10 – TomSka
Probably our favourite channel out of the whole list, Thomas “TomSka” Ridgewell writes, directs and produces his own short videos on YouTube. Thomas is a 22 year old media production undergraduate from the University of Lincoln who was previously a producer/director at Cakebomb.
- Video Views – 288,805,227
- Channel Subscribers – 1,045,960
- Most Popular Video (views) – 37,622,780
- Number Of Videos Produced to date – 83
- Subscriber Growth in last 24 Hours – 1730
Number 11 – Journey Man Pictures
The Journey Man Pictures YouTube Channel was created to collect a video encyclopedia of the world. Their videos are often provocative and factual. The videos give the viewer unique insights into world events through the eyes of a filmmaker and not necessarily the national media.
- Video Views – 269,781,115
- Channel Subscribers – 146,026
- Most Popular Video (views) – 13,375,757
- Number Of Videos Produced to date – 4589
- Subscriber Growth in last 24 Hours – 140
Number 12 – Charlie Is So Cool Like
Charlie Is So Cool Like, is the brainchild of Charles Joseph McDonnell, who set the account up in April 2007. In June 2011, he became the first YouTuber in the UK to reach 1 million subscribers. His YouTube videos range from The Challenge Charlie series, where he invites his subscribers and fans to challenge him to do “stuff, through to a Duet with Myself, My American Accent and Cooking with Charlie. He has an alternative YouTube channel called CharlieIsSoBoredLike whereby he just puts up videos of stuff that he does when he has nothing better to do.
- Video Views – 258,871,874
- Channel Subscribers – 1,621,181
- Most Popular Video (views) – 7,631,451
- Number Of Videos Produced to date – 162
- Subscriber Growth in last 24 Hours – 1026
Number 13 – Video Jug
The strap line for VideoJug is “Get Good At Life” – and with over 3,000 “how to” videos it would be hard to argue with that sentiment. Topics covered include dancing, magic, relationships, beauty and recipes, with each category having many “how to” elements created and uploaded (including how to dance “Gangnam Style!).
- Video Views – 256,533,797
- Channel Subscribers – 160,814
- Most Popular Video (views) – 31,661,167
- Number Of Videos Produced to date – 3281
- Subscriber Growth in last 24 Hours – 170
Number 14 – BubzBeauty
Bubzbeauty is the only one of several “beauty tutorials” YouTube channels to make it into the top 18. Created by Lindi Tsang, in August 2007. Originally living in Belfast, the young entrepreneur now lives in Hong Kong. She has her own range of clothing and make up brushes. Lindi has 2 other YouTube channels – Bubbiosity (her own comedy channel) and BubzVLogz (her video blogging channel).
- Video Views – 243,799,075
- Channel Subscribers – 1,146,963
- Most Popular Video (views) – 5,667,297
- Number Of Videos Produced to date – 1289
- Subscriber Growth in last 24 Hours – 255
Created in July 2009 by Olajide to showcase both his commentary skills and footballing skills on Fifa (insert whichever year you like in here!!). The account is part of the Machinima network that featured in our top 10 YouTube channels by video views blog post.
- Video Views – 221,215,744
- Channel Subscribers – 674,329
- Most Popular Video (views) – 3,156,065
- Number Of Videos Produced to date – 397
- Subscriber Growth in last 24 Hours – 2573
Number 16 – My Red Room
To be honest, we couldn’t find out a great deal about the account (or the person who set it up) other than it appears to be a compilation of the YouTube users favourite clips. Even looking at their blog’s about me section we are only told “I am just another nobody. I have had an interesting and varied life, reaching the highs and scraping the lows, but somehow still (largely) in tact.” So there you go – good clips though.
- Video Views – 201,215,744
- Channel Subscribers – 8204
- Most Popular Video (views) – 101,949,636
- Number Of Videos Produced to date – 32
- Subscriber Growth in last 24 Hours – 17
Number 17 – The Slow Mo Guys
We predict that this account will continue to rise in popularity just simply because the quality of the content they create is sublime. Started in August 2010, the “youngest” entry into our top 18 has already amassed over 1 million subscribers. Created by Dan Free and Gavin Gruchy (Dan & Gav), they shoot videos of stuff exploding, being thrown or being hit, and then slow the action down to appear over 200 times slower than normal speed. The content is simply amazing and has already captured the attention of the national press in the UK.
- Video Views – 130,110,356
- Channel Subscribers – 1,049,298
- Most Popular Video (views) – 22,760,581
- Number Of Videos Produced to date – 65
- Subscriber Growth in last 24 Hours – 2390
At this point we have to admit, the reason we wanted to do the top 18 was to include this YouTube channel and the previous one! We love this simply because of the “bizareness” of the videos and they have an element of Monty Python nuttiness to them. The account is titled as “Horrific Accidents 100% Legit”. When you view the channel you might find that it isn’t quite what you were expecting. We think this is another great example of someone coming up with a unique idea that they know will prove to be popular with a YouTube audience – anyone going down the rabbit hole of “accidents” on YouTube will know what we mean with this.
- Video Views – 114,238,960
- Channel Subscribers – 61,814
- Most Popular Video (views) – 23,375,464
- Number Of Videos Produced to date – 283
- Subscriber Growth in last 24 Hours – (-1)
A killer video can propel your YouTube account into the big league when looking at channel views.
Take “Charlie bit my finger”, a single video with 487,590,359 views. This represents 79.4% of the total video views for this channel. The most popular video on the Massage Video account represents 78.2% of their total video views for the channel. And finally the RedRoom channel’s most popular video accounts for 50.7% of their total channel views.
High subscriber numbers is down to great original content that is either share worthy or useful.
The top seven subscribed to channels in our list are:
- Blue Xephos (2,545,148)
- Charlie Is Cool Like (1,621,181)
- The Syndicate Project (1,450,923)
- Bubz Beauty (1,146,963)
- Simons Cat (1,078,903)
- The Slow Mo Guys (1,049,298)
- TomSka (1,045,960)
All channels offer something popular (gaming, beauty, comedy, cool), as well as videos that you are very likely to share across your social media channels (provided you like the content of course!). They all consistently upload great material and it would be interesting to see what never actually makes it to their channel.
Great content continues to increase subscriber numbers
Take the top five channels for subscriber growth in the last 24 hours:
- BlueXephos (4425)
- The Syndicate Project (2845)
- KSIOlajideBT (2573)
- The Slow Mo Guys (2390)
- TomSka (1730)
The top three are all surrounding online gaming which is (prepare for the understatement of the century) still massively popular. They target specific audiences in the sector (e.g. game types) and offer good advice, tips and a bit of comedy to keep gamers entertained. The last two show (at least to us) that you can’t beat GREAT consistent quality. The Slow Mo guys offer nothing other than something that looks exceptionally cool when viewed – I don’t think it is likely to change someone’s life, but as we all become more social online this is exactly the sort of stuff we would share (and which helps us to look cool in the process by being the first one’s to show it to our friends).
Instructional videos will be well viewed, but might not necessarily result in a high number of channel subscribers.
If we take the instructional videos in the list as an example, the Massage Video channel only has 32, 499 subscribers (and yet has over 340 million views), KidsTV123 has only 167,157 (but over 587, million views) and VideoJug has only 160, 814 (but over 250 million views). We see these sort of videos as “one offs” – the type of videos you come across because you have searched for something in particular – e.g. phonics lessons for children or “how to do a thigh massage”. We think you are unlikely to subscribe as you only came for “one” thing, found it and then left.
The only channel that bucks this trend is the BubsBeauty channel that has both high subscribers (1,146,963) and high channel video views (over 243 million). However, when you consider the topic, the channel IS likely to have a high proportion of people who have found the channel via a “how to” search, but by the nature of the topic, realise that it is in their best interest to subscribe as the beauty tutorials will help them with other aspects of their look.
Have you found any YouTube channels that deserve more attention?
Do you know of any “up and coming” channels that are likely to break into the big time?
Can we just say a massive thank you to this website - http://vidstatsx.com - which has the most amazing YouTube statistics we have ever come across. Without the information it would have taken us much longer (and believe us this took ages) to put this blog post together.
Please leave you comments below.