Okay – so a Twitter post earlier today got me looking into Augmented Reality in more detail (sorry I can’t remember the tweet without looking back through my timeline) – anyway I came across this video which is truly mindblowing as to the potential that augmented reality has – must admit I had never really looked into this at all before – but my word this is genuinely unbelievable stuff

Have a look for yourself – the chocolate cereal box at 30-40 seconds is awesome! And the presentation at 2.38 is mind boggling

So my questions are (as I have no idea on these things):

How hard is this to do?
How expensive would it be to do?
Are there any stats out at the moment that can monitor & feedback user engagement (& purchase) with this type of marketing?

Anyone know? Please answer below.