I came across a blog post yesterday from Patrick at Blogstorm talking about the advertiser ratings finally hitting these shores.

At the moment it still only appears to be working on Google.com (albeit showing UK based searches) – however when you try to same search on Google.co.uk there doesn’t appear to be anything listed.

What will be interesting to monitor is the difference on click through rate these ratings have. It will also be interesting to monitor how less than impressive feedback ratings will effect click through rates.

What is clear is that all Google AdWords advertising selling their products via the Google Shopping search really need to be encouraging more feedback from their clients as soon as possible.