What did we do?
- Google AdWords Management
- Search Engine Optimisation
We were approached by Crest IT to increase the traffic to their website and to get them listed on the first page of Google for localised search terms.
What you have to be very careful of when considering localised search terms, is do they actually get searched for? There are several companies that offer a “guaranteed” first page listing on Google. Please be very careful if you are ever approached by these companies – more often than not, you will be charged £20-£30 per month for a “keyword” – and on the face of it, it might look like a decent search term for your business, however what happens is, you will be given “keywords” that are very unlikely to have anyone searching for them, which in turn, means you will not get any business as a result (and yet you will be parting with £100-£150 per month). What is very confusing from a business owner with little understanding of the internet, is that when they do the search themselves they DO appear on the first page of Google – however unless they are about to purchase their own services or products, then their listing is pointless.
After extensive research, we decided on four geographical areas the company has offices in, and we have done a combination of Search Engine Optimisation and Google AdWords to try to increase the number of enquiries for this IT firm.
As I write this post they are on the first page of Google for one phrase, the top of Bing for three phrases and slowly moving up the Google rankings for the rest.
Update – the client ended up on the first page of Google for several localised search terms related to his business.