Archive | Sep, 2010
Twitter Transforms Again
One of the biggest changes to Twitter was announced today, with the roll out expected to take up to eight weeks to complete.
Over this time, some Twitter users will begin to see a completely different Twitter interface, with the major difference being the ability to now see photographs and watch video clips without leaving the twitter browser.
You are also able to view people’s profiles on the page you are looking at (next to the list of tweets), whereas in the past you had to go to the person’s profile page to read what they were about (and whether they were worthwhile following or not).
Personally I think these changes will greatly improve the user experience on Twitter, and I cannot wait until the new interface reaches my laptop.
My greatest fear, is the fail whale. In the past Twitter hasn’t been able to cope with the sheer number of people using Twitter at the same time, therefore the addition of embedded media into the interface gives me great concerns. Hopefully Twitter have looked before they leapt, and everything will run smoothly.
The great SEO experiment – SEO Lincolnshire
Recently I was at a Search engine optimisation presentation, when the presenter inadvertently did two things.
Firstly he talked about how well ranked he was for SEO Lincolnshire, a search phrase I had considered but at the time dismissed. When I got home I checked up on the search term and discovered it actually had enough people searching for this service, to optimise our website for.
Secondly, he mentioned that after his presentation, I would be going back and trying to topple him from the first page position his site held on Google. So. I. Did.
And so begins the SEO Lincolnshire experiment. Will I be able to out rank a fellow professional for this term, especially as he has held this position for quite some time (and I haven’t even tried before now). Only time will time, but as the saying goes……GAME ON!
Google Instant Search
At the beginning of this week I started to see instant results showing up on the Google search page.
On further investigation it appeared to be a preview of the new Google instant search that launched officially today. Essentially as you begin to type a word into the search box, google not only shows you suggestions but actually displays a full page of results & Google AdWords for each suggested keyword you highlight. This makes the actual search facility much more engaging and interactive as you can actually see search results without hitting search and if you don’t see instantly what you are looking for you can simply carry on searching (and refining your search) until you are getting the results you were looking for.
So what will this mean for Google AdWords (e.g. will it count as an impression or has someone actually got to stay on the results page?). What about Search Engine Optimisation – how will this begin to effect the results we have all been working so hard to achieve?
As I find the answers I will keep this blog updated – but this is a huge change for Google after a year of many changes to the way Google works (caffeine, may day update etc.) as it strives to become the perfect search engine (at the moment 94% of people don’t go beyond the first page when searching).
body-building-uk.com
What did we do?
- Google AdWords in association with TJS Web Design.
TJS were approached by Body Building UK to help promote their newly designed website. They wanted to promote their products as quickly as possible. As the Google Consultant for TJS Website Developers, Zaddle were brought in to offer their expertise in the field on Google AdWords.
We developed a very targeted campaign, taking their top 20 best selling products and creating niche AdWords triggered by between 20 – 30 keywords and phrases.
What was great about working with this client is that they already understood the need to be competitive – on price, on delivery, on delivery times and on service. Without being competitive on all of these, the client could have spent their Google AdWords budget with little or no conversions. Instead, they receive over a 300% return on investment on their monthly AdWords spend.
Crest IT
What did we do?
- Google AdWords Management
- Search Engine Optimisation
We were approached by Crest IT to increase the traffic to their website and to get them listed on the first page of Google for localised search terms.
What you have to be very careful of when considering localised search terms, is do they actually get searched for? There are several companies that offer a “guaranteed” first page listing on Google. Please be very careful if you are ever approached by these companies – more often than not, you will be charged £20-£30 per month for a “keyword” – and on the face of it, it might look like a decent search term for your business, however what happens is, you will be given “keywords” that are very unlikely to have anyone searching for them, which in turn, means you will not get any business as a result (and yet you will be parting with £100-£150 per month). What is very confusing from a business owner with little understanding of the internet, is that when they do the search themselves they DO appear on the first page of Google – however unless they are about to purchase their own services or products, then their listing is pointless.
After extensive research, we decided on four geographical areas the company has offices in, and we have done a combination of Search Engine Optimisation and Google AdWords to try to increase the number of enquiries for this IT firm.
As I write this post they are on the first page of Google for one phrase, the top of Bing for three phrases and slowly moving up the Google rankings for the rest.
Update – the client ended up on the first page of Google for several localised search terms related to his business.
