Archive | May, 2010
Google AdWords – Broad Match Refinement
Many advertisers begin Google AdWords with a broad match keyword phrase.
For example – Garden Furniture
The problem has been that Google runs an “extended broad match” programme automatically which often means a search phrase “loosely” related to your search term might trigger you AdWord. In this instance “outdoor furniture” or “Patio Furniture” might trigger your AdWord. We have even seen instances where something garden related (but not furniture has triggered an AdWord).
The result is often poor quality clicks on your AdWords as the person searching was not looking for your product.
Thankfully Google have now allowed Google AdWords advertisers the “broad match refinement” facility. This means that by adding a “+” sign before a word, the search phrase MUST include this word to trigger the AdWord. Therefore in the case of Garden Furniture – you should now enter this as +garden +furniture. The search term triggered would have to include BOTH words to trigger your AdWord, which should see the number of impressions reducing significantly in people’s AdWords accounts.
Google Wave Is Now LIVE!
Google have just announced that Google Wave is now open to everyone to use.
To download Google Wave and start “Waving’” – Google Wave Sign Up Page
Look out for all the App extensions to the Google Wave programme and get Wavin’
Google Certified Partner Exams Passed!!
We are very proud to announce that we have passed the new Google AdWords exams to achieve the Google Certified Partner certification and logo.
The exams themselves were defintely harder than the first Google AdWords exams, which is a good thing, as you now really need to know your onions to achieve the 85% pass mark (80% for the advanced exams).
We will be proudly displaying the Certified Partner logo as soon as our Google Professional page has been updated.
Great summary and very useful information. Will definitely be applying this in the future