Google AdWords Tip #4
My penultimate Google AdWords tip for today.
What are you wanting to achieve from your Google AdWords campaign?
Do you want to raise your profile and brand, or are you looking for clients?
Knowing the answer to this question would determine whether to do text ads, image ads or other forms of Google AdWords advertising. You might want to have image ads showing on a placement targeted campaign if you are trying to raise brand awareness. You might have products that “sell” on its image alone. You might end up with more value for money having your AdWords showing up on a website about the subject matter being researched using Google Adsense technology.
About author:
Liam is a Google AdWords Certified Partner, Search Engine Optimisation consultant and also teaches Social Media to businesses. He specialises in reducing the costs of PPC campaigns but increasing the number of clicks and conversions a company receives from its Google AdWords strategy.
All entries by Liam Lally
